Hoodies · Sweats · Tees · Denim — engineered, not influenced

The quality got worse.
The prices didn’t.

So many clothing brands today are pushed by paid influencers. They get paid whether your clothes fall apart, pill or shrink. You’re paying for the ad, not the garment.

We’re textile engineers. We grew up in fabric manufacturing, and we got tired of watching it happen. So we took everything we know about yarn, knitting and finishing and put it into one thing: top-tier essentials, built from the yarn up, at a quality we’ll put against anything on the open market. Sold direct, at a fair price.

Only 31% of 18–29-year-olds in the US and Canada say they trust influencers. Rival Technologies, Aug 2026

Y27 Boxy Hoodie · 520 GSM · certified organic combed cotton

START HERE · OUR BEST-SELLER THIS WINTER

THE Y27 BOXY HOODIE

520 GSM certified organic combed cotton. Fully pre-shrunk, mineral-dyed, no polyester. The one most people start with, and come back for in more colors.

Shop the Y27 Hoodie · $69 → Why it’s worth $69 ↓

✓ By passionate textile engineers ✓ Certified organic cotton ✓ No polyester ✓ Fully pre-shrunk ✓ Sold direct

Pick your hoodie.

Y27 Premium Heavy Boxy Organic Hoodie — Midnight Black [520 GSM]

Y27 Boxy · Midnight Black · 520 GSM

Style

Y27 Boxy

Y27 · Boxy

Z35 · Block

Colour

Midnight Black

Maroon

Volcanic Ash

Mocha

Poseidon

Mineral Sage

Burnt Olive

Anthracite

Bone

Size

Size guide →

Quantity

Buy 2 save 15% · 3 save 20% · 4 save 25%

1 HOODIE

$69

Full price. Any color.

BUY 2 · SAVE 15%

$58.65 EACH

BUY 3 · SAVE 20%

$55.20 EACH

BUY 4 · SAVE 25%

$51.75 EACH

Model is 6ft,2 wearing XL. This hoodie is boxy cut, order your usual size.

$69.00
Buy 2 to 4, save 15 to 25% at checkout

See how we compare →

Shop singles from $69 →

✓ 520 GSM Heavyweight

✓ 100% Organic Cotton

✓ Pre-Shrunk · Wash As Directed

✓ 30-Day Returns

✓ 500-Wash Guarantee

Y27 Boxy · Midnight Black · 520 GSM

Y27 - Premium Heavy Boxy Organic Hoodie — Maroon [520 GSM]

Y27 Boxy · Maroon · 520 GSM

Style

Y27 Boxy

Y27 · Boxy

Z35 · Block

Colour

Maroon

Midnight Black

Maroon

Volcanic Ash

Mocha

Poseidon

Mineral Sage

Burnt Olive

Anthracite

Bone

Size

Size guide →

Quantity

Buy 2 save 15% · 3 save 20% · 4 save 25%

1 HOODIE

$69

Full price. Any color.

BUY 2 · SAVE 15%

$58.65 EACH

BUY 3 · SAVE 20%

$55.20 EACH

BUY 4 · SAVE 25%

$51.75 EACH

Model is 6ft,2 wearing XL. This hoodie is boxy cut, order your usual size.

$69.00
Buy 2 to 4, save 15 to 25% at checkout

See how we compare →

Shop singles from $69 →

✓ 520 GSM Heavyweight

✓ 100% Organic Cotton

✓ Pre-Shrunk · Wash As Directed

✓ 30-Day Returns

✓ 500-Wash Guarantee

Y27 Boxy · Maroon · 520 GSM

Y27 Premium Heavy Boxy Organic Hoodie — Volcanic Ash [520 GSM]

Y27 Boxy · Volcanic Ash · 520 GSM

Style

Y27 Boxy

Y27 · Boxy

Z35 · Block

Colour

Volcanic Ash

Midnight Black

Maroon

Volcanic Ash

Mocha

Poseidon

Mineral Sage

Burnt Olive

Anthracite

Bone

Size

Size guide →

Quantity

Buy 2 save 15% · 3 save 20% · 4 save 25%

1 HOODIE

$69

Full price. Any color.

BUY 2 · SAVE 15%

$58.65 EACH

BUY 3 · SAVE 20%

$55.20 EACH

BUY 4 · SAVE 25%

$51.75 EACH

Model is 6ft,2 wearing XL. This hoodie is boxy cut, order your usual size.

$69.00
Buy 2 to 4, save 15 to 25% at checkout

See how we compare →

Shop singles from $69 →

✓ 520 GSM Heavyweight

✓ 100% Organic Cotton

✓ Pre-Shrunk · Wash As Directed

✓ 30-Day Returns

✓ 500-Wash Guarantee

Y27 Boxy · Volcanic Ash · 520 GSM

Y27 Premium Heavy Boxy Organic Hoodie — Mocha [520 GSM]

Y27 Boxy · Mocha · 520 GSM

Style

Y27 Boxy

Y27 · Boxy

Z35 · Block

Colour

Mocha

Midnight Black

Maroon

Volcanic Ash

Mocha

Poseidon

Mineral Sage

Burnt Olive

Anthracite

Bone

Size

Size guide →

Quantity

Buy 2 save 15% · 3 save 20% · 4 save 25%

1 HOODIE

$69

Full price. Any color.

BUY 2 · SAVE 15%

$58.65 EACH

BUY 3 · SAVE 20%

$55.20 EACH

BUY 4 · SAVE 25%

$51.75 EACH

Model is 6ft,2 wearing XL. This hoodie is boxy cut, order your usual size.

$69.00
Buy 2 to 4, save 15 to 25% at checkout

See how we compare →

Shop singles from $69 →

✓ 520 GSM Heavyweight

✓ 100% Organic Cotton

✓ Pre-Shrunk · Wash As Directed

✓ 30-Day Returns

✓ 500-Wash Guarantee

Y27 Boxy · Mocha · 520 GSM

Y27 Premium Heavy Boxy Organic Hoodie — Poseidon [updated from Navy] [520 GSM]

Y27 Boxy · Poseidon · 520 GSM

Style

Y27 Boxy

Y27 · Boxy

Z35 · Block

Colour

Poseidon

Midnight Black

Maroon

Volcanic Ash

Mocha

Poseidon

Mineral Sage

Burnt Olive

Anthracite

Bone

Size

Size guide →

Quantity

Buy 2 save 15% · 3 save 20% · 4 save 25%

1 HOODIE

$69

Full price. Any color.

BUY 2 · SAVE 15%

$58.65 EACH

BUY 3 · SAVE 20%

$55.20 EACH

BUY 4 · SAVE 25%

$51.75 EACH

Model is 6ft,2 wearing XL. This hoodie is boxy cut, order your usual size.

$69.00
Buy 2 to 4, save 15 to 25% at checkout

See how we compare →

Shop singles from $69 →

✓ 520 GSM Heavyweight

✓ 100% Organic Cotton

✓ Pre-Shrunk · Wash As Directed

✓ 30-Day Returns

✓ 500-Wash Guarantee

Y27 Boxy · Poseidon · 520 GSM

Y27 Premium Heavy Boxy Organic Hoodie — Mineral Sage [520 GSM]

Y27 Boxy · Mineral Sage · 520 GSM

Style

Y27 Boxy

Y27 · Boxy

Z35 · Block

Colour

Mineral Sage

Midnight Black

Maroon

Volcanic Ash

Mocha

Poseidon

Mineral Sage

Burnt Olive

Anthracite

Bone

Size

Size guide →

Quantity

Buy 2 save 15% · 3 save 20% · 4 save 25%

1 HOODIE

$69

Full price. Any color.

BUY 2 · SAVE 15%

$58.65 EACH

BUY 3 · SAVE 20%

$55.20 EACH

BUY 4 · SAVE 25%

$51.75 EACH

Model is 6ft,2 wearing XL. This hoodie is boxy cut, order your usual size.

$69.00
Buy 2 to 4, save 15 to 25% at checkout

See how we compare →

Shop singles from $69 →

✓ 520 GSM Heavyweight

✓ 100% Organic Cotton

✓ Pre-Shrunk · Wash As Directed

✓ 30-Day Returns

✓ 500-Wash Guarantee

Y27 Boxy · Mineral Sage · 520 GSM

Y27 Premium Heavy Boxy Organic Hoodie — Burnt Olive [520 GSM]

Y27 Boxy · Burnt Olive · 520 GSM

Style

Y27 Boxy

Y27 · Boxy

Z35 · Block

Colour

Burnt Olive

Midnight Black

Maroon

Volcanic Ash

Mocha

Poseidon

Mineral Sage

Burnt Olive

Anthracite

Bone

Size

Size guide →

Quantity

Buy 2 save 15% · 3 save 20% · 4 save 25%

1 HOODIE

$69

Full price. Any color.

BUY 2 · SAVE 15%

$58.65 EACH

BUY 3 · SAVE 20%

$55.20 EACH

BUY 4 · SAVE 25%

$51.75 EACH

Model is 6ft,2 wearing XL. This hoodie is boxy cut, order your usual size.

$69.00
Buy 2 to 4, save 15 to 25% at checkout

See how we compare →

Shop singles from $69 →

✓ 520 GSM Heavyweight

✓ 100% Organic Cotton

✓ Pre-Shrunk · Wash As Directed

✓ 30-Day Returns

✓ 500-Wash Guarantee

Y27 Boxy · Burnt Olive · 520 GSM

Y27 Premium Heavy Boxy Organic Hoodie — Anthracite [520 GSM] / Pre-order

Y27 Boxy · Anthracite · 520 GSM

Style

Y27 Boxy

Y27 · Boxy

Z35 · Block

Colour

Anthracite

Midnight Black

Maroon

Volcanic Ash

Mocha

Poseidon

Mineral Sage

Burnt Olive

Anthracite

Bone

Size

Size guide →

Quantity

Buy 2 save 15% · 3 save 20% · 4 save 25%

1 HOODIE

$69

Full price. Any color.

BUY 2 · SAVE 15%

$58.65 EACH

BUY 3 · SAVE 20%

$55.20 EACH

BUY 4 · SAVE 25%

$51.75 EACH

Model is 6ft,2 wearing XL. This hoodie is boxy cut, order your usual size.

$69.00
Buy 2 to 4, save 15 to 25% at checkout

See how we compare →

Shop singles from $69 →

✓ 520 GSM Heavyweight

✓ 100% Organic Cotton

✓ Pre-Shrunk · Wash As Directed

✓ 30-Day Returns

✓ 500-Wash Guarantee

Y27 Boxy · Anthracite · 520 GSM

Y27 Premium Heavy Boxy Organic Hoodie — Bone [520 GSM]

Y27 Boxy · Bone · 520 GSM

Style

Y27 Boxy

Y27 · Boxy

Z35 · Block

Colour

Bone

Midnight Black

Maroon

Volcanic Ash

Mocha

Poseidon

Mineral Sage

Burnt Olive

Anthracite

Bone

Size

Size guide →

Quantity

Buy 2 save 15% · 3 save 20% · 4 save 25%

1 HOODIE

$69

Full price. Any color.

BUY 2 · SAVE 15%

$58.65 EACH

BUY 3 · SAVE 20%

$55.20 EACH

BUY 4 · SAVE 25%

$51.75 EACH

Model is 6ft,2 wearing XL. This hoodie is boxy cut, order your usual size.

$69.00
Buy 2 to 4, save 15 to 25% at checkout

See how we compare →

Shop singles from $69 →

✓ 520 GSM Heavyweight

✓ 100% Organic Cotton

✓ Pre-Shrunk · Wash As Directed

✓ 30-Day Returns

✓ 500-Wash Guarantee

Y27 Boxy · Bone · 520 GSM

Z35 Block Hoodie - Midnight Black [520 GSM]

Z35 Block · Midnight Black · 520 GSM

Style

Z35 Block

Y27 · Boxy

Z35 · Block

Colour

Midnight Black

Anthracite

Bone

Storm Blue Wash

Size

Size guide →

Quantity

Buy 2 save 15% · 3 save 20% · 4 save 25%

1 HOODIE

$69

Full price. Any color.

BUY 2 · SAVE 15%

$58.65 EACH

BUY 3 · SAVE 20%

$55.20 EACH

BUY 4 · SAVE 25%

$51.75 EACH

Model is 6ft,2 wearing XL. Order your usual size.

$79.00
Buy 2 to 4, save 15 to 25% at checkout

See how we compare →

Shop singles from $69 →

✓ 520 GSM Heavyweight

✓ 100% Organic Cotton

✓ Pre-Shrunk · Wash As Directed

✓ 30-Day Returns

✓ 500-Wash Guarantee

Z35 Block · Midnight Black · 520 GSM

Z35 Block · Anthracite · 520 GSM

Style

Z35 Block

Y27 · Boxy

Z35 · Block

Colour

Anthracite

Midnight Black

Anthracite

Bone

Storm Blue Wash

Size

Size guide →

Quantity

Buy 2 save 15% · 3 save 20% · 4 save 25%

1 HOODIE

$69

Full price. Any color.

BUY 2 · SAVE 15%

$58.65 EACH

BUY 3 · SAVE 20%

$55.20 EACH

BUY 4 · SAVE 25%

$51.75 EACH

Model is 6ft,2 wearing XL. Order your usual size.

$79.00
Buy 2 to 4, save 15 to 25% at checkout

See how we compare →

Shop singles from $69 →

✓ 520 GSM Heavyweight

✓ 100% Organic Cotton

✓ Pre-Shrunk · Wash As Directed

✓ 30-Day Returns

✓ 500-Wash Guarantee

Z35 Block · Anthracite · 520 GSM

Z35 Block · Bone · 520 GSM

Style

Z35 Block

Y27 · Boxy

Z35 · Block

Colour

Bone

Midnight Black

Anthracite

Bone

Storm Blue Wash

Size

Size guide →

Quantity

Buy 2 save 15% · 3 save 20% · 4 save 25%

1 HOODIE

$69

Full price. Any color.

BUY 2 · SAVE 15%

$58.65 EACH

BUY 3 · SAVE 20%

$55.20 EACH

BUY 4 · SAVE 25%

$51.75 EACH

Model is 6ft,2 wearing XL. Order your usual size.

$79.00
Buy 2 to 4, save 15 to 25% at checkout

See how we compare →

Shop singles from $69 →

✓ 520 GSM Heavyweight

✓ 100% Organic Cotton

✓ Pre-Shrunk · Wash As Directed

✓ 30-Day Returns

✓ 500-Wash Guarantee

Z35 Block · Bone · 520 GSM

Z35 Block Hoodie - Storm Blue Wash [520 GSM] /Pre-order

Z35 Block · Storm Blue Wash · 520 GSM

Style

Z35 Block

Y27 · Boxy

Z35 · Block

Colour

Storm Blue Wash

Midnight Black

Anthracite

Bone

Storm Blue Wash

Size

Size guide →

Quantity

Buy 2 save 15% · 3 save 20% · 4 save 25%

1 HOODIE

$79

Full price. Any color.

BUY 2 · SAVE 15%

$63.20 EACH

BUY 3 · SAVE 20%

$55.30 EACH

BUY 4 · SAVE 25%

$47.40 EACH

Model is 6ft,2 wearing XL. Order your usual size.

$79.00
Buy 2 to 4, save 15 to 25% at checkout

See how we compare →

Shop singles from $69 →

✓ 520 GSM Heavyweight

✓ 100% Organic Cotton

✓ Pre-Shrunk · Wash As Directed

✓ 30-Day Returns

✓ 500-Wash Guarantee

Z35 Block · Storm Blue Wash · 520 GSM

Worn by real customers.

Rated 4.5.
By people who wear it.

✓ Verified

Better quality than popular name brands

“Better quality than popular name brands at a fraction of the cost. I thought it was all hype until I received my first order… The weight was INSANE. They also didn't lose shape or have any pilling after the first wash.”

Mark W.

June 19, 2026

✓ Verified

Absolute high-end quality sweatsuits

“I often fall for the Instagram ads, buying some stuff that seems too good to be true just to receive some shelf fillers from overseas - that is not the case with my purchase from 7th Earth… The pants and hoodie are heavy (heavier than I dared to wish for) in the exact way I wanted.”

Gottfrid

June 16, 2026

✓ Verified

The most legit, true, and kind people and INSANELY good quality.

“I swear every time I wear these hoodies out someone either tells me I look cool or they ask me where I bought it… My hoodies have stood the test of time over the years through multiple washes.”

Whitney K.

January 22, 2026

✓ Verified

Amazing quality product

“Tbh I've spent triple the price on hoodies and basics that don't come close to this quality. I highly recommend.”

Matthew T.

April 19, 2026

✓ Verified

GOAT BLANKS

“Amazing quality hoodie. I was comparing other hoodies at similar price points from other major brands… Hoodie is extremely soft, comfortable, and gives a great silhouette… I ordered a small Y27 black oversized hoodie. I'm a 5'5 male and 130 lbs for reference.”

Andrew T.

March 11, 2026

✓ Verified

Everything they claim about their…

“Everything they claim about their quality being the best is absolutely true. The hoodie feels amazing, heavyweight, premium, and very well made. You can tell the quality the moment you put it on. You won't find a hoodie this good at this price point.”

Rehan J.

February 5, 2026

Read all reviews on Trustpilot →

IT’S NOT JUST YOU

Clothes really are getting worse.

You’ve felt it in the fabric. The numbers say the same thing.

69%

of the world’s fibre is now synthetic. Polyester alone is 59% of global fibre output. Cotton is down to 19%.

Textile Exchange, 2024 data

62%

name thinning fabric as the top failure, ahead of splitting seams (55%) and pilling (50%).

Samsara Eco survey, Oct 2026

86%

say price and quality should match, and 88% say transparent pricing matters.

AlixPartners, 2026

1 in 4

walk away after one bad garment. Only 2.3% buy the same brand again.

Samsara Eco survey, Oct 2026

The problem isn’t that good clothes cost money. It’s that you’re paying for the wrong things.

THE REAL MARKUP

What a lot of “premium” price tags pay for.

Three things that never touch your skin.

Middlemen

Agents, wholesalers, distributors, retail margins. Every hand adds to the price, not to the fabric.

The hype

Seeded influencers, viral ads, limited drops. That budget is built into the price.

Mystery fabric

“Premium” and “heavyweight” with no weight listed. A cotton-poly blend on the care label. A fabric picked from a factory’s swatch book.

We cut all three. That’s the whole business model.

WHO’S BEHIND THIS

Textile engineers.
Not a marketing agency.

Most clothing brands start with a moodboard, pick a fabric from a factory’s swatch book, and spend the rest on ads. We came up the other way: on factory floors, at knitting machines, in dye houses.

We know what a good hoodie costs to make, and exactly which corners get cut to make a cheap one look expensive.

We work directly with our partner mill and set every variable ourselves: the yarn, the knitting machine settings, the density, the dye and the finishing.

520 GSM · 0% polyester · 0 middlemen

WHAT WE STAND FOR

Engineered, not influenced.

Specs are how we keep ourselves honest. This is why we bother.

Clothes should be judged by the fabric, not the feed. If it only looks good in a sponsored video, it isn’t good.
A fair price beats a fake sale. One honest price, every day.
If we claim it, you can check it. Weight, fibre, certification, returns.
Made by people who know how it’s made. We came from the mill floor, and we still work there.
Grown by the people who wear it. We’d rather be passed hand to hand than pushed feed to feed.

BUILT FROM THE YARN UP

Every step you’ve been let down by, fixed.

Thin fabric, pilling, shrinking, mystery blends. Each one starts at a specific step in making a garment.

01 · Yarn

Long-staple organic cotton, combed to pull out the short, loose fibres that work loose and pill.

02 · Knit

Our own machine settings and stitch density, knit at our partner mill to 520 GSM.

03 · Certify

GOTS-certified organic, from the fibre through the finished fabric. Licence USB 010283.

04 · Dye

Mineral-dyed and finished at OEKO-TEX® certified mills.

05 · Pre-shrink

The fabric is fully pre-shrunk before a single panel is cut.

06 · Cut & sew

Boxy, drop shoulder, double-layer hood, thick ribbed cuffs and hem. No drawstrings.

07 · Direct to you

No wholesale markup, no middlemen, no influencer budget.

FAIR, NOT CHEAP

Why $69.
Not $35. Not $190.

Here’s exactly what the price pays for.

The cheap one · $35

Light fabric, weight rarely listed
Often a cotton-poly blend
Not pre-shrunk
Thins and pills where it rubs

Ours · $69

520 GSM, knit to our spec
100% certified organic combed cotton
Fully pre-shrunk before it’s cut
Mineral-dyed at OEKO-TEX® certified mills
Sold direct

The designer one · $190

Can be heavy cotton
Organic or pre-shrunk rarely stated
Part of the price is the brand and the store
Fabric specs rarely published

$35 and $190 are typical price points for fast-fashion and designer hoodies. Individual products vary.

What’s in it

520 GSM, long-staple organic cotton, combed yarn, GOTS certification, pre-shrinking, mineral dye, a double-layer hood and thick ribbed cuffs and hem.

What’s not in it

Polyester, elastane or fillers, drawstrings, influencer fees, wholesale or retail markup, mystery fabric or inflated “was” prices.

CHECK THE DETAILS

Look it up, read it, weigh it.

Look it up

Check licence USB 010283 in the GOTS database.

Read the label

100% combed organic cotton. No polyester, elastane or blends.

Weigh it

520 GSM. About 15 oz per square yard.

Send it back

See returns and exchanges.

A CREW BUILT BY CUSTOMERS

Wear it. Then help us build what’s next.

We want to be built by people who actually wear the clothes and tell their friends.

Join the Discord

Talk fabric, hear about new colours and tell us what to make next. Join the Discord →

Show us yours

Post your fit and tag @7thearthstudios. See real customers →

Tell it straight

After a few washes, leave an honest review.

Pass it on

When someone asks where it’s from, tell them. Start with the Y27 →

STRAIGHT ANSWERS

Questions we actually get.

Why does it cost $69?

That pays for 520 GSM of certified organic combed cotton, pre-shrinking and mineral dyeing, plus a fair margin. We sell direct and skip wholesale and retail markups.

Is 520 GSM too heavy or stiff?

It’s dense with a clean, soft hand from combed long-staple cotton. It feels more substantial than a 300–400 GSM hoodie.

Will it shrink?

The fabric is pre-shrunk before it’s cut. Wash cold on a gentle cycle and lay flat to dry.

How does it fit?

Boxy and extra-oversized with a drop shoulder. Order your usual size for the intended fit or size down for a closer fit.

What does GOTS certified mean?

The Global Organic Textile Standard covers organic fibre and how it’s processed into fabric. You can look up licence USB 010283.

Who are you?

Textile engineers. We came up on factory floors and in mills and started 7th Earth to make heavyweight essentials.

Returns and exchanges?

See the returns policy for current terms.

7TH EARTH STUDIOS

Stop paying for the hype.
Start paying for the fabric.

Essentials engineered by people who’ve spent their careers in textiles, sold direct and grown by the people who wear them.

Shop the Y27 Hoodie → · Join the community →

The quality got worse.The prices didn’t.

Pick your hoodie.

Worn by real customers.

Rated 4.5.By people who wear it.

Clothes really are getting worse.

69%

62%

86%

1 in 4

What a lot of “premium” price tags pay for.

Middlemen

The hype

Mystery fabric

Textile engineers.Not a marketing agency.

Engineered, not influenced.

Every step you’ve been let down by, fixed.

01 · Yarn

02 · Knit

03 · Certify

04 · Dye

05 · Pre-shrink

06 · Cut & sew

07 · Direct to you

Why $69.Not $35. Not $190.

The cheap one · $35

Ours · $69

The designer one · $190

What’s in it

What’s not in it

Look it up, read it, weigh it.

Look it up

Read the label

Weigh it

Send it back

Wear it. Then help us build what’s next.

Join the Discord

Show us yours

Tell it straight

Pass it on

Questions we actually get.

Stop paying for the hype.Start paying for the fabric.

The quality got worse.
The prices didn’t.

Rated 4.5.
By people who wear it.

Textile engineers.
Not a marketing agency.

Why $69.
Not $35. Not $190.

Stop paying for the hype.
Start paying for the fabric.